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About Us

A journey of experience built on a clear vision

1978
Professional Beginning

The professional journey began in the field of event and exhibition organization, building solid practical experience and a deep understanding of the industry’s operational and organizational challenges.

1995
Establishment of Al Safaa Exhibitions

Al Safaa Exhibitions was established in Saudi Arabia as a specialized company in organizing exhibitions and conferences, forming a strong institutional foundation for growth and future development.

Regional Expansion Phase

Organizing and delivering exhibitions and conferences across multiple sectors, working with government entities and major corporations, with regional expansion into the UAE, Morocco, and Egypt.

Maturity & Transformation Phase

Accumulation of organizational and human expertise, alongside the development of a professional operating model focused on quality, specialization, and long-term strategic partnerships.

Transition to Investment Time

The launch of “Investment Time for Exhibition Management,” representing a modern philosophy that treats each exhibition as a strategic investment decision linked to economic development and sustainable business relations.